Using technology we create mass market potential for an easy-to-wear line of clothing based on the idea that each piece is handmade and completely unique. The uniqueness of each item allows us to provide traceability right down to the weaver that hand-wove the fabric. The stories of how that item was created, of the people involved, of the customers who purchased them, are the essence of the the e-commerce social network which we have built as a meeting place for a community that shares our brand values of authenticity, transparency, uniqueness and both social and environmental responsibility.
Transparency, Traceability, Authenticity & Big Design – IOU is a new approach to fashion!
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